2024 Vert Fest Annual Climbing Competition
Objective
Create promotional materials for OSU's Adventure Leadership Institute™ 2024 Annual Climbing Competition. Make designs that play off the year’s assigned theme of denim, while still adhering to OSU brand style guidelines and matching client requests.
Deliverables
Posters, stickers, t-shirts, and digital deliverables for Instagram, Twitter, Facebook, and digital display screens in the Recreation Center.
Process
Hand-illustrated "Vert Fest" font in Illustrator, then modified it for the stickers and t-shirts (budget only covered two-color printing for those items). Combined photography and illustration to create a fun feel and emphasized denim theme through significant use of OSU's secondary color palette.
2023 Spring Intramural Leagues & Events
Objective
Create promotional materials for OSU's Sport Programs Spring 2023 Intramural Leagues & Events that adhere to OSU brand style guidelines and match the requests of the client.
Deliverables
Logo, color palette, posters, and digital deliverables for Instagram, Twitter, Facebook, and digital display screens in the Recreation Center.
Process
Communicated with client (Sport Programs) to make a logo and color palette to be used on all Sport Programs related materials for spring term 2023. Utilized greens from OSU's secondary color palette to emulate a springtime feel.
2024 Student Employee Year-End Celebration
Objective
Promotional materials for OSU Recreational Sports Spring 2024 Student Employee Year-End Celebration. I showcased the chosen theme, "red carpet," while adhering to OSU's brand style guidelines.
Deliverables
Email newsletter headers, event poster, and stickers.
