Objective
Create a brand that provides standardized safety materials (focusing on concussion prevention and a safety-first culture) for Women's Flat Track Roller Derby leagues. Most derby leagues are nonprofit and volunteer run. As someone who played roller derby for seven years in Portland (Rose City Rollers), I found this led to a general lack of consistent safety principles across leagues.
Deliverables
Brand identity system (logo, color palette, illustration style, and fonts), safety reminder posters, screen printed logo shirt, stickers, concussion identification & recovery brochure, and concussion awareness video.
Process
I began by interviewing old coaches and players. The general consensus was that there was a severe lack of concussion awareness within the sport (along with a high risk of getting concussed). I then interviewed Haley Mills, the athletic training coordinator for Oregon State University Recreational Sports Sport Programs, about concussions in sports. After gaining lots of insight from her, I decided to focus my project on concussion awareness and well-being reminders to help people take care of their own physical and mental health both on and off the track.
Once I found my focus, I decided on my deliverables and started sketching and rendering in Adobe Illustrator.
